BROKENLAUNDRETTE

Press room / all loads reserved

A clean set of dirty-laundry facts.

Broken Laundrette is an independent, unofficial parody and critical field guide to Matthew Gray’s Broken Mile trilogy, its public presentation and the art-historical company it keeps.

Updated · Broken Laundrette · Unofficial parody & criticism

Editorial method

01 / Press note

Three miles. One spin cycle.

Broken Laundrette is an unofficial online parody that puts Matthew Gray’s three-mile West Texas sculpture project through an art-historical wash. The expanded site pairs its original photo-essay satire with three new source-linked field guides: Walter De Maria’s exacting Broken Kilometer converted to imperial, the mythic mathematics of trilogies, and a browser-level audit of the Gray Creates portfolio. A new Living Art profile supplies a timely fourth load, framing the remote project through heroic labor and anti-gallery claims. The result is affectionate but unsparing criticism—part catalogue essay, part care label, and entirely unaffiliated with the artists, photographers and institutions discussed.

Download image + copy kit Read the lead essay

02 / Campaign artwork

Original graphics. Ready to share.

All campaign graphics are original and contain no Reyvik photography, Gray portfolio images, identifiable people or reproduced artworks. The compact web kit contains images and campaign copy; the two films are available separately below.

Campaign poster reading ‘The Broken Kilometer—converted to imperial and left outside,’ with a broken silver line and orange circle.
The Broken KilometerLandscape PNG · 1734×907 · 2.14 MiBDownload full resolution ↓
Campaign poster reading ‘A trilogy has three parts. Naturally, this one has four,’ above four abstract line panels.
A Trilogy Has Three PartsLandscape PNG · 1734×907 · 2.18 MiBDownload full resolution ↓
Campaign poster reading ‘The Minimalist—image 1 of 109,’ with a sparse bent silver line and orange square.
The MinimalistLandscape PNG · 1734×907 · 1.98 MiBDownload full resolution ↓
Vertical poster reading ‘The desert changes. The outfit does not,’ with contour lines crossing an orange sun.
The Desert ChangesVertical PNG · 941×1672 · 2.29 MiBDownload full resolution ↓
Vertical poster reading ‘The Broken Kilometer—now with a wash cycle,’ with a broken silver line threaded through a laundry-tub symbol.
Broken Kilometer Wash CycleVertical PNG · 941×1672 · 2.29 MiBDownload full resolution ↓
  • Complete artwork + copy kitZIP ↓

03 / Short films

Eighteen seconds. No heroic voice-over.

The Desert ChangesSilent 18-second animation resolving into the matching poster, “Read the full load,” brokenlaundrette.com, and “Unofficial parody / criticism.”Download MP4 ↓
The Broken Kilometer Wash CycleSilent 18-second animation resolving into the matching poster, “Read the full load,” brokenlaundrette.com, and “Unofficial parody / criticism.”Download MP4 ↓

04 / Social carousels

Five slides. Exact change.

Unit Conversion

  1. Unit Conversion, slide 1 of 5. The Broken Kilometer, converted to imperial. Swipe for the complete measurement.
  2. The room, slide 2 of 5. 500 rods. 5 rows. 1,000 meters. One kilometer enters the gallery.
  3. The field, slide 3 of 5. Three miles leave town. Brass becomes aluminum; the roof disappears.
  4. The conversion, slide 4 of 5. 4.828032 kilometers. An immeasurable quantity of artistic weather.
  5. Full essay, slide 5 of 5. Distance, permanently out of office. brokenlaundrette.com/broken-kilometer/
Download Unit Conversion ZIP ↓

The Fourth Part

  1. Trilogies, slide 1 of 5. A trilogy has three parts. Naturally, this one has four.
  2. De Maria, slide 2 of 5. Circle. Square. Triangle. Counting, until it becomes cosmology.
  3. The desert, slide 3 of 5. Broken. Dark. Quartered. Three miles make a territory.
  4. The fourth movement, slide 4 of 5. Bork, by ATV. A guest, not a collaborator.
  5. Full essay, slide 5 of 5. Three is a system. Four is an anecdote. brokenlaundrette.com/trilogies/
Download The Fourth Part ZIP ↓

05 / The fresh hook

A new film supplies its own legend.

Living Art published a four-minute Matthew Gray profile on September 24, 2026. Gray presents the Broken Mile project as solitary, self-funded labor beyond the gallery system and describes three permanent works, each containing one exact mile of aluminum.

Our reading focuses on the productive tension between anti-market language and polished publicity, between “for the people” and a deliberately remote site, and between a refusal of mediation and a film built to mediate.

Watch the Living Art profile ↗ Read the sourced response

06 / Use & attribution

Quote the joke. Keep the caveat.

Broken Laundrette’s campaign graphics may be shared with a link back to the relevant page. Please identify the project as “unofficial, unaffiliated parody and criticism.” Do not describe its jokes as factual reporting, imply participation by any artist or institution, or detach public-source claims from their attribution.

Reyvik photographs on the original-load page remain externally hosted and credited to Reyvik. They are not included in this press kit. Campaign material uses original typographic artwork only.

The site discusses public work, public statements and published presentation. It does not invite trespass, independently verify engineering or access claims, or make claims about private life.